品牌现在可以使用 eXelate 受众分类在 Twitter 广告上触达客户了
纽约--2015年10月15日--尼尔森公司旗下的eXelate被选中加入Twitter官方合作伙伴计划。eXelate是凭借其高质量的受众数据和专家级服务被选中参与该计划的几家公司之一。eXelate还将使Twitter客户能够将其第一方客户数据与Twitter用户相匹配，以便在Twitter移动端和桌面端接触到这些用户。
eXelate拥有世界上最大的受众数据集之一，在全球范围内拥有超过50亿个独特的设备ID和设备，其中包括约95%的美国在线受众。eXelate的消费者受众细分使品牌能够根据消费者的人口统计、兴趣和购买意向接触到他们。eXelate 的企业受众细分使品牌能够接触到难以接触到的企业专业人士。广告商可以根据工作职能、行业、公司规模和职位选择细分市场。
尼尔森公司首席执行官马克-扎戈尔斯基（Mark Zagorski）表示："我们很荣幸成为入选Twitter官方合作伙伴计划的少数几家数据管理公司之一，但从这一联盟中获益最大的还是品牌和代理商。他们现在可以利用我们高度准确的消费者和企业受众在Twitter上接触到潜在客户，"尼尔森旗下eXelate公司首席执行官马克-扎戈尔斯基（Mark Zagorski）说。"对于广告商来说，这是一个尽可能有效地通过社交媒体接触新客户和现有客户的大好机会。
关于尼尔森公司旗下的 eXelate
eXelate, a Nielsen company, is a provider of the audience data, technology, measurement and analytics solutions. Our customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices – including display, video, audio, offline, mobile and smart TVs – enabling marketers to engage individuals and households with personalized messages to drive performance at scale. eXelate’s data marketplace is the largest 3rd-party cross-device data set in the world with over 5 billion unique device IDs worldwide.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Brett House; 646-380-4337; brett.house@nielsen.com
