In today’s world of big data, having data is only part of the equation. Having smart data—data that is understandable and actionable—and being able to access it quickly are helping companies be innovative and fast moving.
And that’s why we’re excited to announce the launch of application programming interfaces (APIs) for Nielsen’s overnight national and local TV data! Our new TV APIs open the door to our data, providing our clients faster, more flexible access to the raw numbers, as well as the ability to feed them into their preferred business intelligence tools or proprietary internal dashboards, such as financial forecasting tools, for smarter insights.
In the past, some clients have used scripted, programmatic APIs to “stitch” together data sources. However, this work was manual and complex. The new APIs will enable fast, flexible, on-demand access to Nielsen data. Additionally, clients can use the APIs to pull Nielsen data into their own internal databases, allowing them to conduct different kinds of ad hoc analyses.
“APIs represent a significant step in Nielsen’s innovation on behalf of clients,” said Lynda Clarizio, president of Nielsen’s U.S. Media business. “We’re pursuing new levels of openness, flexibility, speed and integration to give our clients access to the data they need, when and how they need it.”
And our clients agree! “Technology and data are invaluable tools in today’s dynamic and complex environment, and we want to ensure that our brands and businesses have the information and customized reporting they need to support agile decision-making,” noted John Honeycutt, chief technology officer, Discovery Communications. “We are pleased that Nielsen is developing tools to meet industry needs and are excited to work with them on this important initiative.”
“As a beta client, we are thrilled that Nielsen has opened up data access via APIs,” said Thomas Ziangas, senior vice president, Research and Insights, AMC Networks. “We look forward to fully implementing Nielsen’s APIs, which have already shown the ability to greatly improve the efficiency of our daily workflow and help us uncover critical insights faster.”
"IPG Mediabrands客户技术副总裁比尔-伯杰（Bill Berger）表示："尼尔森专注于开放、通用的API标准，以提供我们IPG Mediabrands团队日常使用的数据，这是向前迈出的一大步。"新发布的 API 大幅降低了与全国和地方电视收视率数据交付相关的复杂性，新技术还支持数据仓库等现有用例，以及具有动态数据需求的应用程序的低延迟、按需数据访问。
“We are pleased to see Nielsen’s making important investments in APIs to better support their partners by making data access more open,” said Kevin Conroy, chief strategy and data officer and president, Enterprise Development at Univision. “More open access enables the analytics we need to tell richer and more accurate stories about our audience.”
尼尔森的全国电视 API 将于下周推出，地方电视 API 将于 11 月推出。
