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2014 尼尔森音乐报告

2 minute read | January 2015

On-Demand Streaming Up 54%, With 164 Billion Streams in 2014 Vinyl LP Sales Increase 52% – now comprise over 6% of physical album sales Radio Remains Top Source for Music Discovery

New York – Jan. 7, 2015 – Nielsen, the music industry’s leading data information provider announces today the 2014 U.S. Music year-end report for the 12-month period of Dec. 30, 2013 through Dec. 28, 2014.

2014 年,流媒体继续呈现大幅增长,通过音频和视频平台点播的歌曲超过 1,640 亿首。实体专辑销售量有所下降,尽管黑胶唱片的销售量创下了历史新高,但CD的销售量依然疲软。数字专辑和数字曲目与 2013 年相比也有所下降,但数字消费(销售额和流媒体播放量)总体呈增长趋势。根据专辑、等同曲目专辑和等同流媒体专辑计算,本年度的总消费量与 2013 年相比略有下降。

“Music fans continue to consume music through on-demand streaming services at record levels, helping to offset some of the weakness that we see in sales,” says David Bakula, SVP Industry Insights, Nielsen. “The continued expansion of digital music consumption is encouraging, as is the continued record setting growth that we are seeing in vinyl LP sales.”

尼尔森为娱乐业提供音乐研究和监测服务。尼尔森的播放、销售和流媒体数据代表了所有种族和语言的音乐消费者,每周都会出现在公告牌的排行榜上,包括标志性的公告牌 Hot 100 和公告牌 200,并被广泛视为音乐测量的标准。

For the complete release, including sales, record company market share, and top song and record data, click here.

关于尼尔森

Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.