New York – Sept. 23, 2014 – Simulmedia, the pioneer in bringing audience targeting to television advertising, and Nielsen, a leading global provider of information and insights into what consumers watch and buy, today announced they have signed a development agreement to research “long tail” TV network measurement. This joint research will seek to capture the sizable audience activity that goes unmeasured today on niche cable networks to enable these networks to sell advertising based on reliable, qualified ratings systems.
该协议是尼尔森 People Meter 小组和 Simulmedia 的机顶盒收视数据（代表 5000 万观众）一年多联合研究的成果。两家公司计划共同为目前尚未测量的有线网络电视观众创建一个首创的测量解决方案。
“We are very excited to work with Nielsen again on research that we expect will eventually allow smaller networks to sell advertising using consistent and reliable audience measurement tools,” says Dave Morgan, Simulmedia’s CEO. “In our work, we have found valuable blocks of audiences watching programs that may be under the radar of many network TV buyers. This research will surface both the value of these networks and their audiences to brands, and the cost effectiveness of working with them to reach attractive consumers and achieve positive business outcomes.”
这是两家公司的第二次合作。2013 年 10 月，Simulmedia 与尼尔森达成许可协议，将尼尔森买家洞察整合到 Simulmedia 受众洞察数据库中，以增强对电视观众行为的洞察。尼尔森买家洞察将实际电视收视与代表 240 亿笔交易、2 万亿美元年销售额（主要来自零售、旅游、数码、餐饮、娱乐、金融服务、电信、折扣店和加油站等类别）的匿名小组成员购买行为相结合。
“We’re committed to delivering solutions that drive business benefits for our clients. Big and small. Global and local. Across and within platforms,” said Steve Hasker, Nielsen’s President of Global Product Leadership. “This initiative with Simulmedia signifies an important Nielsen move to seek out innovation to bring meaningful insights to our clients and the industry. We look forward to continued collaboration with Simulmedia.”
关于尼尔森
Nielsen (www.nielsen.com) (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
关于 Simulmedia
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 75 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50M people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since we began in 2009, Simulmedia has delivered campaigns for more than 70 advertisers and their agencies, to target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
联系方式
Simulmedia：George Simpson; 203.521.0352; george@george.simpson.com Nielsen: Ben Billingsley; ben.billingsley@nielsen.com
