BrightRoll、TubeMogul 将参与其中
NEW YORK — April 17, 2014 — 尼尔森 today announced the launch of the final technical trial as it gears up to expand Nielsen Online Campaign RatingsTM to mobile this summer. BrightRoll 和 TubeMogul, two of the largest video ad platforms in the digital space, will participate. Both companies have been using Nielsen Online Campaign Ratings in an always-on, fully integrated manner for the past eighteen months.
尼尔森在线广告收视率（Nielsen Online Campaign Ratings）对数字广告受众进行测量，已成为购买和销售在线广告（包括视频广告保证）的标准。随着移动功能的加入，尼尔森在线广告收视率将成为首个也是唯一一个能够深入洞察广告活动的全部数字和跨平台受众的测量套件。
“Mobile has grown quickly to become an important part of brands’ marketing strategy, and as such, advertisers are seeking ways to more accurately measure campaign impact and engagement,” Tim Avila, SVP of Marketing Operations, BrightRoll. “Our clients rely on Nielsen Online Campaign Ratings for independent, third party measurement and we are pleased to be working with Nielsen as they bring this important mobile offering to market.”
"TubeMogul首席战略官Jason Lopatecki表示："跨屏受众测量对于广告商利用移动视频消费增长的趋势至关重要。"我们很高兴能作为尼尔森在线广告评级移动产品的测试版参与者走在前列。
The expansion of Nielsen Online Campaign Ratings to measure mobile devices will use a similar approach to Nielsen’s Media Rating Council-accredited methodology* for measuring computer and tablet browsers, which combines Nielsen’s industry-leading Cross-Platform Homes panel with data from third-party providers, to measure all ads, including video and display. In addition to mobile browsers, this release will explicitly measure in-app ads for the iOS and Android app eco-system. Other clients, including ABC, have participated in earlier technical trials.
"2014年对于尼尔森和整个广告行业来说都是重要的一年。通过对内容和广告进行真正的跨平台测量，出版商将离释放其库存的真正价值更近一步，广告商也将了解其广告活动的真正覆盖范围，"全球产品领导力执行副总裁梅根-克拉克恩（Megan Clarken）说。"BrightRoll和TubeMogul是很好的战略合作伙伴；我们非常感谢他们参与我们的测试计划。
2014年，尼尔森取得了一系列战略性进展，包括将移动技术纳入尼尔森在线广告收视率，尼尔森将能够测量所有平台上的线性和动态数字广告。具体而言，今年3月，尼尔森通过推出 "尼尔森数字节目收视率"，将其内容测量能力扩展至在线电视节目。2014-2015电视季将标志着移动视频收视首次被纳入C3收视率，C3收视率是业内用于购买和销售电视广告的收视率。
备注
*Nielsen Online Campaign Ratings is the first Internet measurement system that provides demographic ratings for online advertising campaigns of any size with certain metrics comparable to those used for TV advertising to be accredited by the MRC.
关于尼尔森竞选收视率
尼尔森广告收视率（Nielsen Campaign Ratings）为客户提供全面、可比较的电视和在线广告活动指标。作为尼尔森广告收视率产品套件的一部分，尼尔森在线广告收视率将尼尔森的跨平台家庭面板数据与参与在线数据提供商提供的汇总、匿名、隐私保护的人口统计信息相结合。广告活动报告可在广告活动启动后的第二天提供，为广告商和出版商提供重要的飞行中交付信息。尼尔森跨平台广告收视率（Nielsen Cross-Platform Campaign Ratings）也是该套件的一部分，它利用尼尔森在线广告收视率（Nielsen Online Campaign Ratings）和尼尔森专有的电视数据，为电视和互联网广告提供不重复的增量到达率、频率和GRP测量。
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
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