每第二个匈牙利人都能随时随地以数字方式与他人联系。
On the results of the Nielsen survey of sixty countries entitled “Global Digital Situation”
Budapest, 2015. április 1. – The digital revolution is taking place in Hungary as well, but less quickly than the world average. While in the sixty countries surveyed, for example, an average of 69 per cent of respondents think that personal contacts are increasingly being replaced by electronic means, in Hungary this proportion is 51 per cent. Among other things, Nielsen’s recent study, “Fighting viewers in a world where TV is available everywhere,” explains the rapid development of digital technology and what consumers love to watch today, when they can access content anywhere, anytime.
此外，每两个匈牙利受访者（49%）中就有一个享有随时随地与任何人进行数字联系的自由。世界平均水平为 76%。
研究发现，虽然电视屏幕上有多种视频内容可供选择，但由于不同设备和社交媒体连接的迅速普及，人为因素正变得比广播公司越来越重要。
"尼尔森负责受众测量的全球副总裁梅根-克拉克恩（Megan Clarken）说："选择范围的扩大不仅使事情变得复杂，同时也带来了机遇。"关键是要了解收视习惯已变得不同，这也决定了进一步变化的驱动力。媒体行业需要拥抱变化，制定适应新形势的战略，从而提供有吸引力的相关内容，让人们可以通过各种工具和渠道轻松获取。
Nielsen’s “Global Digital Situation” survey was conducted in sixty countries, including Hungary. A total of 30,000 Internet users were interviewed to find out how the spread of digital devices is evolving and what factors are influencing where, when and how we watch video programs. A video program is defined as any content that is provided by a television broadcast, cable, or professional video service provider or generated by a user. Another criterion is to be able to watch on a TV, computer, and any mobile device, such as a phone, tablet, or e-book. The study shows consumers ’preferences for video programs, including the devices most commonly used in each genre, as well as those used by people to watch videos at home or on the go.
我们看起来如何？屏幕尺寸计算
全球一半以上的受访者（55%）表示："视频节目是我生活的重要组成部分"。此外，大多数受访者（63%）认为 "屏幕越大越好"。相比之下，只有不到一半的匈牙利消费者（48%）认为屏幕越大越好。只有 25% 的匈牙利受访者认为视频节目是生活的重要组成部分。
在 60 个国家中，大多数受访者（平均 59%）认为在移动设备上观看视频节目很方便，53% 的受访者表示平板电脑至少与个人电脑或笔记本电脑一样适合观看视频节目。
WHY LOOK AT THE TIME OF THE RADIATION? – ON THE COMMUNITY MEDIA ABOUT THE PROGRAMS
研究的一个重要成果是，社交媒体上的实时对话取代了个人接触，参与者在社交媒体上交流对自己喜爱的电视节目的看法。一起看电视是一种社交活动，已经走出了客厅或卧室的围墙。在接受调查的国家中，大多数受访者（53%）观看某些电视节目是为了在网上聊天。此外，49% 的受访者喜欢观看与社交媒体有某种关联的视频节目。
"副总经理 Clarken 指出："第二、第三，有时甚至第四个屏幕都能大大提升观看体验。"多屏幕增加了观众的选择，为内容提供商和广告商提供了更多接触观众和与观众建立联系的机会。精心设计的体验不仅能增加观看内容的乐趣，还能最大限度地延长消费者使用屏幕与品牌互动的时间。
WHAT, WHERE ARE WE LOOKING? – WE USE MORE AND MORE DEVICES BUT THE TV DOMINATES
Although various alternative means are becoming more widespread, the main role is still played by television; it is at the heart of consumption, whatever we watch: a movie, a sporting event, a newscast, a documentary, or any other show. Respondents most often – almost always – mention the TV when the questions are about what device they watch different types of programs and videos on. Computers are the second most commonly used device in almost every genre, and a smaller but notable portion of consumers watch video content on a cell phone or tablet.
KIK A NÉZŐK?
"让我们关注年轻人，但也不要忘记老年人。"研究回答了这个问题。各代人观看视频的第一途径是电视，而电视主要在老年消费者中处于领先地位。在全球范围内，"安静的一代"，即平均 91% 的 65 岁以上的人通过电视观看视频。其次是 50-64 岁的人群，比例为 84%。35-49 岁的 "X一代 "观看率为 75%，21-34 岁的 "Y一代 "和最年轻的 "Z一代"（15-20 岁）观看率均为 62%。
而最年轻的用户则主要用来观看视频。例如，在 15 至 34 岁的人群中，42% 的人都是如此。
"尼尔森副总裁梅根-克拉克恩（Megan Clarken）强调说："35 岁以下的消费者，即'Z 世代和 Y 世代'，数字原生代'是狂热的媒体消费者，手机是他们生活的核心部分。尼尔森副总裁梅根-克拉克恩（Megan Clarken）强调说，"年轻消费者不再仅仅在旅途中使用手机，而是在任何地方，包括在家中。内容提供商和广告商在接触他们的消费者时，应该灵活地选择他们在当前活动中使用的设备。"
关于数字化形势的一些重要观点的数据。每个数字代表基本同意或不太同意的受访者百分比。
| 意见 | 匈牙利 | 平均 60 个国家 |
| “Video programs are an important part of my life” |
25 |
55 |
| “Personal relationships are increasingly being replaced by electronic means” |
51 |
69 |
| "我享受随时随地与任何人联系的自由 |
49 |
76 |
| “I prefer to watch video programs when they air at the specified time” |
57 |
65 |
| “I prefer to watch video programs when they’re connected to social media” |
23 |
49 |
| “The bigger the screen, the better” |
48 |
63 |
来源：尼尔森消费者信息与知识公司尼尔森消费者信息与知识公司
方法
新闻稿中的评论总结了六十个国家受访者的观点。虽然在线调查的方法使我们能够在许多国家提出许多问题，但调查结果只能说明互联网用户的习惯，而不能说明整个人口的习惯。在发展中国家，互联网的普及率仍在不断提高，受访者可能比特定国家的普通民众更年轻、更富裕。此外，调查结果是基于对问题的回答，而不是基于测量数据。
关于尼尔森
Nielsen (listed on the New York Stock Exchange as NLSN) is a global performance optimization company. It provides a complete picture of what consumers are watching (“Watch” business) and what they are buying (“Buy” business). Nielsen’s “Watch” division provides media and advertising customers with a total audience measurement service for all devices (video, audio, text) that consume content. Nielsen’s “Buy” division provides manufacturers and retailers of daily consumer goods with a unique, comprehensive view of retail performance in the sector. By integrating information from “Watch” and “Buy” research, as well as other data sources, Nielsen provides its customers with world-class measurement and analysis that further enhances their performance. Nielsen is present in more than 100 countries, covers 90 percent of the world’s population and is on the Standard & Poors 500 list.
