尼尔森宣布年度媒体与营销行业盛会 "消费者 360® 太平洋 "的最终演讲阵容
悉尼：2014年6月20日--澳大利亚各行各业的大腕，包括澳大利亚最大零售集团之一的总经理、领先品牌、代理商和出版商，都将在尼尔森年度思想领袖和行业盛会 "消费者360®太平洋 "上登台亮相。
今年全球消费者360大会的主题是 "创造成果"。尼尔森太平洋地区董事总经理克里斯-珀西（Chris Percy）表示，他对演讲嘉宾的阵容感到非常兴奋，并相信这些行业领袖将根据会议主题提出宝贵的见解。
"珀西说："消费者在不断变化，我们消费媒体的方式在不断发展，我们购买的方式和内容也在不断变化。"此外，由于新技术和媒体碎片化，消费者洞察业务正面临着模式转变。澳大利亚的领导者们将齐聚 Consumer 360，就这一切的发展方向展开辩论和讨论。2014年，我们将把客户与破解这些变化的行业开拓者联系起来。
This year’s Consumer 360 event brings together a host of industry leaders who have cracked the consumer code and embraced change to create exciting outcomes. Speakers like Ian McLeod, MD of Coles, Robbert Rietbroek from Kimberley-Clark, Phil Lynch from Johnson & Johnson, Megan Brownlow from PriceWaterhouseCoopers will be taking the stage along with Kellogg’s, Ford, OzTam and many more.
"消费者 360 是一项独特的活动，它能够让大型零售商或品牌的负责人与大型媒体出版商或代理机构的负责人坐在同一张桌子上，这才是真正的价值所在，"珀西评论说。
尼尔森全球产品负责人史蒂夫-哈斯克（Steve Hasker）将从美国飞抵澳大利亚，与 MEC 首席战略官詹姆斯-希尔（James Hier）一起登台演讲。二人将首次谈论尼尔森 Twitter 电视收视率，该收视率将在此次活动中正式在澳大利亚市场推出。
Nielsen announced it will be bringing Nielsen Twitter TV Ratings to the Australia market earlier this year. It is the first-ever measure of the total activity and reach of TV-related conversations on Twitter. Delegates will hear about the U.S. experience from Steve and the industry implications from James.
太平洋消费者 360 大会于 2014 年 7 月 30 日至 8 月 1 日在蓝山费尔蒙度假村举行。来自零售、广告商、代理商、出版商和行业背景的高层领导将出席会议。
最终的发言人阵容包括以下行业先驱：
| Ian McLeod, Managing Director, Coles | Eddie Yoon, Principal, The Cambridge Group |
|
Bill Pulver, CEO, Australian Rugby Union |
Steve Hasker, President, Nielsen Global Products |
| Phil Lynch, Managing Director, Johnson & Johnsons Pacific | Doug Peiffer, CEO, OZTam |
|
James Sutherland, CEO, Cricket Australia |
John Broome, Marketing Director, Kellogg’s ANZ |
| Megan Brownlow,Executive Director, PwC |
James Hier, Chief Strategy Officer, MEC |
|
David Katic, General Manager Marketing, Ford |
Alice Manners, CEO, IAB Australia |
| Robert Rietbroek, CEO / Managing Director, Kimberly-Clark, Australia and NZ | Adam Lang, Managing Director, Fairfax Radio Network and Chair of CRA Research Committee |
About Consumer 360®Nielsen’s Consumer 360® is a global events series that brings innovative thought leaders and industry experts who share exclusive insights and help develop business solutions that are fuelled with punch and ingenuity. These industry trailblazers share their uncommon approaches to cutting-edge solutions and bring to life ideas that illuminate consumer behaviour – with the ultimate of creating outcomes. See more at: Consumer360.com/Pacific
About NielsenNielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com/au.
Press Contact:Jackie Helliker, 0403 074 864, jackie.helliker@nielsen.com
