Media Contacts:Nielsen: Kristie Bouryal, kristie.bouryal@nielsen.com, 646-654-5577Arbitron: Thom Mocarsky, Thom.mocarsky@arbitron.com, 410-312-8239
Investor Relations Contacts:Nielsen: Liz Zale, liz.zale@nielsen.com, 646-654-4593Arbitron: Thom Mocarsky, Thom.mocarsky@arbitron.com, 410-312-8239
2012年12月18日，纽约州纽约市--全球领先的消费者收视和购买信息及洞察力提供商尼尔森控股公司（纽约证券交易所股票代码：NLSN）今日宣布，已签署最终协议收购国际媒体和营销研究公司Arbitron Inc.
尼尔森已同意以每股 48 美元的现金收购 Arbitron 全部已发行普通股，较 Arbitron 2012 年 12 月 17 日的收盘价溢价约 26%。尼尔森已获得交易总额的融资承诺。该交易已获得两家公司董事会的批准，并取决于惯例成交条件，包括监管审查。
“U.S. consumers spend almost 2 hours a day with radio. It is and will continue to be a vibrant and important advertising medium,” said Nielsen Chief Executive Officer David Calhoun. “Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home. The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen’s priorities.”
With Arbitron assets, Nielsen intends to further expand its “Watch” segment’s audience measurement across screens and forms of listening. “These integrated, innovative capabilities will enable broader measurement of consumer media behavior in more markets around the world,” said Steve Hasker, Nielsen President of Global Media Products and Advertiser Solutions. “We will also bring local clients greater visibility to empower more precise advertising placement and campaign effectiveness.”
"Arbitron总裁兼首席执行官William T. Kerr表示："广播覆盖了92%以上的美国青少年和成年人，因为他们喜欢在家里、工作时和在车上收听音乐、谈话、新闻和信息。"通过将尼尔森的全球能力和规模与Arbitron独特的广播测量和收听信息相结合，广告商和媒体客户将能更好地洞察消费者行为和营销投资回报。
Together, Nielsen and Arbitron generated total revenues of $6.0 billion and combined pro forma adjusted EBITDA of $1.7 billion based on the 12 months ended September 30, 2012. The combined assets will support Nielsen’s strong cash flow characteristics and will enable continued investment in growth initiatives. Excluding estimated transaction costs and purchase accounting adjustments, the acquisition is expected to be approximately $0.13 accretive to adjusted EPS 12 months after the close and approximately $0.19 accretive to adjusted EPS 24 months after the close. Cost synergies associated with the acquisition are expected to be at least $20 million and will be largely driven by the integration of technology platforms and data acquisition efforts.
电话会议信息
尼尔森和 Arbitron 将于美国东部时间 2012 年 12 月 18 日上午 8:30 举行电话会议，讨论此次交易。美国与会者的拨入号码为 1-888-317-6016。国际与会者的拨入号码是 1-412-317-6016。密码是 Nielsen。电话会议的幻灯片演示和音频网播可在尼尔森网站 https://ir.nielsen.com 的投资者关系部分实时观看。电话会议结束后，网站将提供存档。
关于尼尔森
尼尔森（纽约证券交易所股票代码：NLSN）是一家全球性的信息和测量公司，在市场营销和消费者信息、电视和其他媒体测量、在线情报、移动测量、贸易展览和相关产业领域占据领先地位。尼尔森的业务遍及约 100 个国家，总部设在美国纽约和荷兰迪曼。欲了解更多信息，请访问 www.nielsen.com。
关于 Arbitron
Arbitron, Inc. (NYSE: ARB) is an international media and marketing research firm serving the media — radio, television, cable, and out-of-home — the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.
公司开发了用于媒体和营销研究的新技术 Portable People Meter™ (PPM®) 和 PPM 360™。
Portable People Meter™、PPM® 和 PPM 360™ 是 Arbitron, Inc.
其他信息及查找地点：
关于 Nielsen Holdings, N.V. （"Nielsen"）根据 Arbitron、Nielsen 和 Nielsen 的全资子公司之间的合并协议和计划的条款对 Arbitron Inc.请投资者阅读代理声明（包括其所有修订和补充），因为其中将包含重要信息。投资者可从 SEC 的互联网网站 (https://www.sec.gov) 免费获取代理声明的副本，以及包含 Arbitron 信息的其他文件。这些文件也可从 Arbitron 的投资者关系网站 (https://www.arbitron.com/investors) 免费获取，或直接向 Arbitron 索取：Arbitron Inc., 9705 Patuxent Woods Drive, Columbia, MD 21046, Attn: Investor Relations.
Arbitron 及其董事和执行官以及其他管理层成员和员工都可能参与就拟议交易向 Arbitron 股东征集委托书的活动。
有关 Arbitron 董事和执行官的信息，请参见 Arbitron 于 2012 年 4 月 12 日提交给美国证券交易委员会的 2012 年度股东大会代理声明。有关拟议交易中此类潜在参与者利益的其他信息将包含在就拟议交易向美国证券交易委员会提交的代理声明中。
前瞻性陈述免责声明：
This written communication includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘will’, ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties concerning Nielsen’s proposed acquisition of Arbitron, Arbitron’s expected financial performance, as well as Arbitron’s strategic and operational plans and actual results and events could differ materially from what presently is expected. The potential risks and uncertainties include the possibility that the transaction will not close or that the closing may be delayed; the possibility that Arbitron may be unable to obtain stockholder approval as required for the transaction or that the other conditions to the closing of the transaction may not be satisfied; the transaction may involve unexpected costs, liabilities or delays; the outcome of any legal proceedings related to the transaction; the occurrence of any event, change or other circumstances that could give rise to the termination of the transaction agreement; general economic conditions; conditions in the markets Nielsen and Arbitron are engaged in; behavior of customers, suppliers and competitors (including their reaction to the transaction); technological developments; as well as legal and regulatory rules affecting Nielsen’s and Arbitron’s business and specific risk factors discussed in other releases and public filings made by Nielsen and Arbitron (including the their respective filings with the SEC). This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this press release, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events, or other factors.
