Game On – A look at smartphone gaming habits

MARCH 2012 Gaming on the smartphone has emerged as a favorite pastime for many smartphone users.
We looked at usage and spotted these trends.

1. Arcade games, led by Angry Birds, is the most played game genre. Despite lower
   popularity, there is a high level of engagement for Card games.
2. On Android, a number of games are played. This is unlike BlackBerry, where only a
   handful of games are very popular.
3. 随着时间的推移，每次游戏的时间都会增加。

• 了解更多信息： Download the Nielsen Informante Mobile Insights – Volume 3