电视广告销售将使用尼尔森行业标准信息进行交易
Hong Kong – Nielsen, the leading global provider of information and insights into what consumers watch and buy, today announced it has been awarded a new Television Audience Measurement (TAM) contract in Hong Kong for 2013-2017. As consumers demand more content on more channels and on more devices, Nielsen is committed to providing the most complete understanding of audiences across all media and the highest quality measurement of what people watch in Hong Kong across multiple platforms.
“We are proud of the selection of Nielsen as provider of TV ratings for Hong Kong and the trust TV broadcasters, media agencies and advertisers have placed in our capabilities. Our global expertise in audience measurement across TV, the Internet and Mobile will help bring together advertisers, media agencies and broadcasters accelerate the growth of the industry,“ said Steve Hasker, President, Media Products & Advertiser Solutions, Nielsen.
為確保測量準確，先進及高質素的尼爾森人流計會安裝在一個 800 戶的住戶調查小組內，該調查小組會根據統計設計選出代表香港人口的住戶。尼尔森还将率先提供 "扩展屏幕 "测量，将互联网上的电视节目收视率纳入电视收视率，以最佳方式捕捉当今分散的媒体环境。
随着电视受众测量服务的推出，尼尔森能够将消费者的观看和购买行为联系起来，从而帮助简化香港复杂的消费环境，并为业界提供消费者的整体视角以及他们之间的交叉点，从而实现增值。
"香港廣告商會（HK4As）2013-2017年度香港電視觀眾調查媒體委員會召集人兼香港公共圖書館行政總裁黃澤恩表示："媒體行業正處於轉型期，尼爾森擁有全球專業知識和工具，能為我們現在和未來的行業提供最佳洞察力。
"無綫電視對能參與尼爾森全新的電視觀眾測量服務深感興奮和自豪。电视广播有限公司广播电视部总经理张兆基表示："尼尔森新的电视观众测量服务规模更大，采用最先进的技术，并将网上收视纳入测量范围，这将使香港的电视市场跻身全球电视市场的前列。
"消费者和媒体环境在不断变化。尼尔森的广泛能力将通过提供全面的消费者行为视角，帮助香港传媒业更上一层楼。 无论是从广播公司还是从广告商的角度来看，这都将使整个行业受益匪浅。
关于尼尔森
Nielsen Holdings N.V. (NYSE: NLSN) is a global provider of information and insights with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
