Brand Safety, Contextual and Viewability Metrics Define Latest Enhancement to Online Campaign Ratings – Now Available to Advertiser, Agency and Publisher Clients
联系方式
尼尔森: Marisa Grimes, 646-654-5759
AdSafe: Carla Rudder, 225-238-1091
New York, NY (April 18, 2012) – Nielsen, a leading global provider of information and insights into what consumers watch and buy, and AdSafe Media, a leading source of brand protection and ad viewability data, today announced an agreement to integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings.
通过此次合作，尼尔森将利用 AdSafe 技术协助广告商和出版商使用尼尔森在线广告投放评级（Nielsen Online Campaign Ratings）来验证数字广告是否以预期的方式在最佳的品牌安全在线环境中显示。AdSafe 可视性指标还使广告商和出版商能够确认广告在屏幕可视区域内的显示时间。该组合解决方案提供了在线广告的到达率、突破性、验证和可视性的综合视图，与电视使用的指标一致。
"自去年推出在线广告评级以来，广告客户、广告代理公司和出版商对在线广告评级的需求令我们感到非常兴奋，我们致力于不断加强这项服务，并随着它在行业内的应用而扩大其用途，"尼尔森广告评级公司市场策略主管克里斯-路易（Chris Louie）说。"尼尔森广告评级公司市场策略主管克里斯-路易（Chris Louie）说："与AdSafe整合的顶级验证解决方案就是这样一种改进，今后还会有许多其他令人兴奋的发展。
“We are excited about the partnership and about bringing our technology to the online ad market through Nielsen Online Campaign Ratings,” said Scott Knoll, CEO of AdSafe. “Our goals are aligned with Nielsen’s – providing greater levels of safety, relevance and measurement for online advertisers, agencies and publishers – making the partnership a great fit and positive step forward for the industry.”
“Moving to a viewable impressions standard is a core principle of the Making Measurement Make Sense initiative. We applaud the investment that Nielsen is making in enhancing Online Campaign Ratings with verification,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement for the Interactive Advertising Bureau.
尼尔森在线广告收视率（Nielsen Online Campaign Ratings）于2011年8月推出，首次为任何规模的在线广告活动提供媒体评级委员会（MRC）认可的GRP，其指标与电视广告的指标类似，实现了跨媒体规划和分析。尼尔森在线广告收视率是尼尔森广告收视率套件的一部分，该套件提供全方位的顶级广告受众测量。尼尔森的这套解决方案还包括尼尔森跨平台广告收视率（Nielsen Cross-Platform Campaign Ratings），它整合了电视和互联网的媒体规划和测量，为客户提供其营销活动的总覆盖率和重叠覆盖率以及频率，并为网络营销活动提供突破性指标，以更全面地了解营销活动的表现，包括总受众中有多少人真正记住了广告。
关于尼尔森
尼尔森控股公司（Nielsen Holdings N.V.）（纽约证券交易所股票代码：NLSN）是一家全球性的信息和测量公司，在市场营销和消费者信息、电视和其他媒体测量、在线情报、移动测量、贸易展览和相关产业领域占据领先地位。尼尔森的业务遍及约 100 个国家，总部设在美国纽约和荷兰迪曼。欲了解更多信息，请访问 www.nielsen.com。
About AdSafe Media
AdSafe Media is the digital advertising industry’s recognized leader in brand protection and ad engagement data. Its Content Rating System is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. AdSafe’s suite of Real Time Data Feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands’/DSPs’ purchasing decisions through trading platforms. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit: www.adsafemedia.com.
