DG 客户将能够从单一的仪表板上规划、分析视频营销活动并采取相应行动
联系人
DG: Dana Miller, 646-437-3737, dana.miller@mediamind.com
Nielsen: Julia Monti, 646-654-4412, julia.monti@nielsen.com
New York, NY – August 8, 2012 – Nielsen, a provider of information and insights into what consumers watch and buy, and DG, a leading global advertising management and distribution platform, today announced a multi-year collaboration that lays the foundation for the joint development of cross-platform offerings, a major initiative for both industry leaders.
DG将把尼尔森的数据和指标，包括尼尔森在线广告投放收视率TM和尼尔森跨平台广告投放收视率指标、全国和地方电视收视率、KeepingTrac和Sigma的广告投放跟踪数据、MonitorPlus广告支出信息和NetView在线受众数据，以及DG的投放和绩效数据，纳入DG及其MediaMind广告投放管理平台。尼尔森服务的用户将能够通过一个统一的集中分析平台，全面衡量电视和网络视频广告活动、受众和媒体的表现。 客户将能够利用这些数据和分析，为其未来的多屏广告活动提供信息、执行和优化，从而使用 DG 和 MediaMind 广告活动管理解决方案最有效地接触和吸引受众。
“As the leading cross-channel commercial delivery and optimization platform, DG is an industry innovator and makes for a natural ally in our work toward meeting the industry’s need for accurate, extensive cross-channel advertising planning, measurement and reporting,” said Amit Seth, Executive Vice President, Global Media Products, Nielsen. “Incorporating Nielsen data into their management platform will improve the campaign management process—from planning to review—and enable marketers to make smarter decisions right out of the gate.”
“A close relationship between DG, the world’s leading ad delivery and optimization platform together with Nielsen, the world’s premier consumer insights provider, means advertisers will finally have access to a critical cross-platform campaign performance dashboard,” said Neil Nguyen, CEO, DG.
关于总干事
DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company’s television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company’s online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit www.DGit.com.
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
