联系方式
媒体关系： Matt Anchin, +1 646 654 5445
投资者关系： Liz Zale, +1 646 654 4593
NEW YORK – SEPTEMBER 23, 2011 – Recent trade media reportage of a Nielsen client notification on September 21 about a restatement of the Program Viewing Frequency metric in Nielsen’s NPower tool contained inaccurate facts and misleading information about the potential impact this could have on the sale of TV advertising. Some of these trade stories suggesting the TV advertising market could be affected were wrong; the TV advertising market remains unaffected.
NPower 报告的 "节目收视频率 "指标衡量的是观众在用户选择的时间窗口内观看节目的次数。NPower 提供的节目收视频率指标与用于电视广告的购买平台无关，应与用于电视广告的被称为 "C3 "的电视商业收视率加以区分。
自 2007 年以来，电视行业一直使用商业收视率而非节目收视率来协商电视广告价格。尼尔森在与客户协商并听取行业意见的基础上开发了 C3，将时移收视纳入电视收视率。C3 衡量的是直播节目加上三天数字视频录像机 (DVR)、视频点播 (VOD) 和互联网播放期间的平均广告收视分钟数。
尼尔森的 C3 收视率由媒体评级委员会（Media Rating Council）认证并通过其严格的审核程序，以确保受众测量服务的有效性、可靠性和有效性。尼尔森为电视广告市场提供了最准确、最全面、最可靠的受众测量服务。
NPower 报告的节目收视频率指标不是 C3 评级的一部分。
关于尼尔森
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
