联系我们 Julia Monti 646-654-4412
PDF available en Español.
New York – August 24, 2011 – Nielsen, the leading global provider of information and analytics around what consumers watch and buy, today announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
MRC is a non-profit association established in 1964 to ensure valid, reliable and effective audience measurement and is composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations. As part of its accreditation process, MRC audits media measurement services using a rigorous series of procedures that, in this instance, included examinations of sample design, meters, monitoring and reference sources, as well as data collection and field operations procedures. The audit also reviewed ratings computations, quality control procedures, station/cable reference data, data processing operations and software quality assurance controls.
“Full accreditation of Nielsen’s Puerto Rico TV audience measurement is an exciting development and an important endorsement of the high-quality service we provide to clients,” said Victor Vazquez, Executive Director Puerto Rico, Media, Nielsen.
"MRC 执行董事兼首席执行官 George W. Ivie 表示："MRC 对尼尔森成功完成波多黎各电视观众测量服务的认证过程表示赞赏。"在当今环境下，获得 MRC 认证非常困难，这表明尼尔森符合 MRC 标准，而 MRC 标准是公认的质量和全面披露的基准。
尼尔森的波多黎各电视观众测量服务以最先进的尼尔森 UNITAM 计量技术为基础，通过 500 个家庭随机地区概率抽样，提供隔夜收视率和人口统计数据。该服务由 22 个客户组成，包括电视台、网络和媒体机构，它们依赖于波多黎各六个地理区域的性能指标。
关于尼尔森
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
