尼尔森 Informate 移动洞察发现了一些有趣的演变趋势，这些趋势为未来奠定了基调。
- Similar, yet more – Smartphone users do similar activities but some spend significantly
more time than others. - 随着用户参与程度的提高，通话的优先级也随之降低 - 智能手机用户在其设备上参与了许多活动，但通话的优先级较低。
- Ecosystem and Life-stage guide engagement – Varying smartphone involvement is seen across operating systems and age groups, simplifying targeting for marketers
Nielsen Informate Mobile Insights segmented consumers into different sets of users and analyzed their usage patterns.
- Learn more: Download Nielsen Informate Mobile Insights – Volume 2
