新产品将帮助 CPG 广告商更好地了解移动广告活动对直接销售的影响
SAN MATEO, CA – May 3, 2011 – Consumer packaged goods (CPG) manufacturers continue to invest their marketing dollars in the nearly $800 million a year U.S. mobile advertising market but have never been able to precisely track the direct retail sales effect on their brand after running a mobile ad. In response to this need, Nielsen Catalina Solutions and 4INFO Inc. have formed a strategic alliance that will provide CPG brands with a first-in-class, single-source solution to help them more accurately measure the sales impact of mobile advertising.
这一新的联合产品将尼尔森卡特琳娜解决方案跟踪的 6000 万购物者家庭的购买数据与 4INFO 的 AdHaven 平台跟踪的 7000 万独立用户的移动浏览数据直接联系起来。数据通过第三方代理进行匹配、汇总和去标识化。这使 CPG 品牌能够在尊重个人隐私的前提下，了解移动广告活动对全国范围内参与零售商的实际消费者购买行为的推动作用。
“Advertisers are demanding more accountability today, particularly as mobile becomes an increasingly integral part of their marketing mix,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions. “Building on our vast expertise in online analytics and television measurement, as well as leveraging Nielsen’s leadership position in measuring ad effectiveness across platforms, this new mobile offering will measure actual changes in a CPG brand’s sales volume based on exposure to the brand’s ad on 4INFO’s mobile advertising network.”
例如，一个消费类商品品牌在 4INFO 移动网络上投放广告，覆盖了 2000 万独立用户，八周后就能确定该广告直接带来的销售影响。
"Nazzaro 补充说："这对消费类电子产品行业来说是一个开创性的发展。
"4INFO首席执行官Zaw Thet表示："与尼尔森卡特琳娜解决方案公司的战略联盟进一步巩固了4INFO在移动市场的地位。"分析用于建立更智能的广告服务能力，改善消费者体验，同时以尊重客户隐私的方式将移动作为一种广告媒介加以利用。
尽管 4INFO 以短信广告服务而闻名，但其 AdHaven 定位服务远不止于短信，还提供更智能的移动显示、应用内和富媒体广告服务。
关于 4INFO
4INFO is a mobile advertising company that delivers the highest mobile ROI per interaction for the world’s top publishers, application developers, agencies, and brands. AdHaven™ is the company’s flagship mobile advertising platform that serves a wide range of ad units across all mobile channels, including mobile web¸ apps, video, and SMS. Publishers and app developers use AdHaven to sell and manage ads or optimize revenue using 3rd party ad networks, including 4INFO’s Audience Network. AdHaven brings the first real audience targeting to the mobile ecosystem with superior analytics and proprietary data partnerships. 4INFO also offers a SMS publishing platform and related consumer services. 4INFO investment partners include US Venture Partners, Draper Fisher Jurveston, NBC Universal’s Peacock Equity Fund, Mezzanine Capital Partners, and Gannett Company, Inc. 4INFO is headquartered in San Mateo, CA with offices in New York, NY. Learn more at: https://www.4info.com.
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