NEW YORK – June 14, 2010 – The Nielsen Company (Nielsen) and McKinsey & Company (McKinsey) today announced a global joint venture, NM Incite, created to help leading companies harness the power of social media intelligence to drive superior business performance. NM Incite gives companies the capabilities to better understand, value and take advantage of the rich insights made possible by social media.
NM Incite以Nielsen BuzzMetrics领先业界的社交媒体和在线品牌指标、消费者洞察力和实时市场情报为基础，改造包括产品开发、市场营销、通信和客户服务在内的业务运营。 随着这家新企业的成立，BuzzMetrics成为NM Incite的全资子公司。
"尼尔森首席执行官大卫-卡尔霍恩（David Calhoun）表示："我们与麦肯锡的合作将扩展我们的能力，帮助客户回答首席执行官面临的核心问题之一，即如何释放社交媒体的承诺。"我们的客户希望充分利用一切可能。NM Incite 将把社交媒体与企业融合在一起，创造新的机遇、效率和竞争优势。
McKinsey is contributing client capability building and expertise in the areas of marketing & sales, organization and service operations. McKinsey serves multiple clients and has developed proprietary knowledge and distinctive insights in areas such as digital marketing, marketing ROI, word-of-mouth marketing and consumer purchase behavior.
NM Incite 为高级管理人员提供建议，并提供衡量标准、工具和新流程，以推动组织转型。 NM Incite 与选定的试点客户合作，正在开发首批三个解决方案领域，预计将于今年秋季推出。 最初的重点领域是衡量和提高营销效果、优化产品发布和客户服务体验。
“As our clients’ needs evolve, so our firm continuously innovates in the way we work,” said Dominic Barton, Global Managing Director of McKinsey. “Social media is an increasingly critical issue for business leaders and an area of untapped opportunity for many of our clients. This joint venture will equip institutions with real-time insights to help their leaders drive better results.”
NM Incite 将与互动、营销和战略传播公司以及其他技术和社交媒体公司的广泛生态系统合作，实施客户解决方案，帮助塑造未来产品并制定新的衡量标准。
NM Incite 总部位于纽约，由尼尔森电信业务全球客户服务执行副总裁 Dave Hudson 担任首席执行官。 Hudson 先生拥有 20 多年的运营和咨询经验，与客户合作利用尼尔森数据提高业务绩效并推动增长。
"全球公司的高级管理人员本能地认识到将社交媒体的洞察力和能力融入其组织的可能性。 他们只是需要帮助来实现这一目标，"Hudson 说。 "NM Incite 将与我们客户的其他数字合作伙伴一起，帮助企业转变经营方式。有机会参与这项新的工作，我感到非常兴奋。
For more information, please visit www.nmincite.com.
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新闻稿附录
According to Nielsen: Internet & Social Media Consumer Insights
随着领先企业越来越重视社交媒体的全部潜力，网络消费者行为--从他们经常访问哪些网站（访问多长时间）到他们在网上做了什么--是洞察力和知情决策的基础。
以下是尼尔森 2010 年第一季度消费者信心调查、2010 年第一季度 @Plan 报告和受众测量工具中的部分数据。 所有数据请注明 "尼尔森"。
• More than two-thirds of global consumers seek online product reviews, recommendations from discussion forums or social media sites when making a purchase decision.
• 40% of global consumers would not buy Consumer Electronics, 22% would not buy Telecommunications Services and 19% would not buy Gaming Devices without consulting online reviews.
• 21% of U.S. adults online publish or own a blog.
• 55% of U.S. adults online have 1 or more social networking profiles.
• 75% of the active U.S. Internet households visit a social networking site (May 2010). Globally, it’s 74% (April 2010).
• Social media websites had a unique audience in the U.S. of 148.2 million visitors (May 2010).
• U.S. consumers spent an average of 6 hours, 13 minutes a month using social networking websites (May 2010). Globally consumers spend an average of almost 6 hours (April 2010).
• Facebook is the #1 social networking site in the U.S., with a unique audience of 125.2 million visitors (May 2010).
• The average U.S. worker spends nearly 5.5 hours a month visiting social networking sites at the office (May 2010) and much of that time is spent visiting Facebook.
• Twitter has a unique U.S. audience of 19.1 million visitors (May 2010), growing more than 1,520% in the last two years (May 2010 v. May 2008).
消费者在网上贡献和分享：
• 20% of U.S. adults online provide frequent advice on Movies
• 18% of U.S. adults online provide frequent advice on Television Programs
• 16% of U.S. adults online provide frequent advice on Music
• 14% of U.S. adults online provide frequent advice on Books
• 13% of U.S. adults online provide frequent advice on Websites / Internet Content & Services
• 12% of U.S. adults online provide frequent advice on Household Products (food and beverage)
• 12% of U.S. adults online provide frequent advice on Restaurants or Bars
• 11% of U.S. adults online provide frequent advice on Computer Hardware/Software
• 11% of U.S. adults online provide frequent advice on Electronics
• 9% of U.S. adults online provide frequent advice on Online Shopping
• 8% of U.S. adults online provide frequent advice on Video Games
• 8% of U.S. adults online provide frequent advice on Household Products (non-food)
