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释放广播在营销组合模式中的潜力
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
视角
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数据驱动 "不再是投资回报率战略的充分条件
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is…
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超越今天：为什么长期营销能使企业长盛不衰
To take your brand to the next level, it’s critical to understand which tactical investments produce the best…
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大数据几乎消除了全国电视测量中的零收视率现象
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling…
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受众超越营销渠道，测量同样如此
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive…
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在 "流媒体第一 "的世界里，可比较的、始终在线的测量至关重要
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as…
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如何制定有弹性的营销战略，并合理安排预算
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the…
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在寻求增长的过程中，媒体销售商该怎么做？
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…
