洞察力
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Insights | 21-05-2025
互联电视正在改变广告业
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
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Insights | 15-05-2025
2025 年上映前值得关注的五大趋势
Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026…
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Insights | 05-02-2025
体育运动给我们的电视共同观看启示
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
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Insights | 04-02-2025
须知:大数据加人员面板如何提高数据质量
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
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Insights | 24-01-2025
尼尔森阿尔忒伊奖:2024 年流媒体发展揭秘
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…
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Insights | 05-08-2024
趋势聚焦:The Gauge 向我们展示的媒体融合
Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…









