财富档案 | 尼尔森

Insights | 23-06-2020

With many countries re-opening into what appears to be a long-term recessionary environment, companies are…

Insights | 01-09-2019

Image, status symbols and desire for the finer things in life are just some of the triggers that psychologists…

Insights | 27-02-2019

In this webinar, we explore the regions where consumers have experienced the biggest improvement in their…

Insights | 23-02-2017

More and more consumers in Canada are becoming mobile payers, using their smartphone and tablet instead of a…

Insights | 04-03-2016

The “pay for what you use” sales model is broadening beyond the publishing realm, including the insurance…

Insights | 20-08-2015

As we enter a new financial year, Nielsen online insights from June and July have shown a rush in last minute…

Insights | 05-02-2014

While consumers look for bang for their shopping bucks, companies seek bang for their advertising bucks. And…

Insights | 24-01-2014

Our recent analysis of online news metrics confirms a home truth: content is king and the way we consume news…

Insights | 17-04-2013

Companies need a different process for funding innovative projects; called innovation capital markets, a system…

洞察力