Insights | 29-03-2022
玩游戏：与体育和游戏领域的女性影响者一起打破偏见
Working with female influencers is a winning move for brands looking to create an authentic connection with…
洞察力
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Insights | 29-11-2021
超越营销技术：与消费者建立信任，在情绪高涨时参与其中
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure…
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Insights | 25-08-2021
对于进入电竞领域的品牌而言，指标是证明投资回报率的关键
Esports sponsorship revenue grew at a compound annual growth rate of nearly 32% between 2014 and 2019, and…
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Insights | 09-08-2021
重制、重拍和重启在电子游戏玩家中保持热度
Much like we see in Hollywood, the library of video game remasters, remakes and reboots is continually growing,…
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Insights | 24-06-2021
2021 年戛纳狮子会现场：后 COVID 世界：品牌与电竞的下一阶段
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance…
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Insights | 06-01-2021
视频游戏前景光明--即使真实体验再次回归
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game…
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Insights | 03-12-2020
黑色星期五至网络星期一期间，全球数字游戏收入达 39 亿美元，同比下降 10
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation…
