Insights | 21-07-2025
Need to Know: What is media fragmentation and how to reach today’s audiences?
媒体碎片化造成受众分散。了解如何通过所有渠道吸引受众并对其进行衡量，以实现...
洞察力
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Insights | 07-10-2024
释放广播在营销组合模式中的潜力
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
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Insights | 02-05-2024
亚裔受众在流媒体使用方面处于领先地位
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media,…
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Insights | 20-03-2024
2024 Upfronts / NewFronts 网络研讨会
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
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Insights | 25-01-2024
超越大数据：空中观众
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be…
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Insights | 25-01-2024
2024 年上映会/新片推介会指南
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
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Insights | 12-10-2023
必知：如何衡量数字受众和营销活动
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
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