Insights | 11-04-2024
现在的电视是什么？
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…
洞察力
-
-
Insights | 21-03-2024
营销人员如何在整个数字广告生态系统中推进个性化营销
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
-
Insights | 25-01-2024
超越大数据：空中观众
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be…
-
Insights | 18-01-2024
美国电视家庭数据揭示观众获取内容方式的变化趋势
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand…
-
Insights | 09-01-2024
在碎片化的电视环境中，内容使用时间是最好的规划数据
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you…
-
Insights | 08-01-2024
平衡受众测量的创新性和连续性需求
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure…
-
Insights | 20-12-2023
2023 年之最：电视
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to…
-
Insights | 18-12-2023
2023 年之最：体育
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…
