洞察力
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Insights | 15-05-2025
2025 年上映前值得关注的五大趋势
Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026…
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Insights | 07-05-2025
黑人观众大受欢迎
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
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Insights | 23-04-2025
突破投资回报率：投资亚裔受众和媒体
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
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Insights | 25-02-2025
通过文化与黑人观众建立联系
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize…
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Insights | 24-01-2025
尼尔森阿尔忒伊奖：2024 年流媒体发展揭秘
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…
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Insights | 10-09-2024
粉丝尼尔森关于西班牙裔媒体消费和体育参与的游戏手册
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
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Insights | 03-09-2024
需要了解：为什么需要跨媒体测量？
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for…
