Insights | 21-05-2025
互联电视正在改变广告业
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
洞察力
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Insights | 29-07-2024
需要了解：什么是共同观看，为什么要关注？
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
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Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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Insights | 12-06-2024
饼干之后是什么？
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising…
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Insights | 10-06-2024
需要了解：什么是零售媒体网络，为什么大家都在谈论它们？
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
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Insights | 02-05-2024
亚裔受众在流媒体使用方面处于领先地位
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media,…
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Insights | 11-04-2024
现在的电视是什么？
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…
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Insights | 20-03-2024
2024 Upfronts / NewFronts 网络研讨会
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
