洞察力
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Insights | 06-08-2025
亚太地区营销人员如何保持领先地位
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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Insights | 10-07-2025
聚焦欧洲：值得关注的营销趋势
European marketers’ priorities are significantly different compared to other regions globally. Here are the…
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Insights | 10-07-2025
在印尼的多屏格局中，将受众数据碎片化转化为广告优势
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…
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Insights | 17-06-2025
与 LGBTQ+ 受众重新建立联系
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
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Insights | 02-12-2024
超越残疾：交叉世界中的包容性营销
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
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Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
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Insights | 30-09-2024
如何根据业务成果制定计划
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
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Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
