洞察力
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Insights | 14-11-2022
营销人员的三部曲:女性、世界杯和假日购物
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for…
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Insights | 03-12-2020
黑色星期五至网络星期一期间,全球数字游戏收入达 39 亿美元,同比下降 10
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation…
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Insights | 23-11-2020
2020 年假日媒体活动
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for…
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Insights | 20-11-2017
欢迎收听数据库播客
From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to…
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Insights | 15-12-2016
节日期间季节性节目的收视率究竟有多高?
When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal…
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Insights | 08-12-2016
大众诉求:大型零售商在节日期间的广告份额很高
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach…
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Insights | 30-11-2016
拆开礼物科技小工具让播客听众眼前一亮
Podcast listening is on the rise, and with the holiday season approaching, the growing audience for these…





