Insights | 12-07-2024
通过本地流媒体增加覆盖范围
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how…
洞察力
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Insights | 01-06-2021
打破黑人声音被压制的怪圈
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and…
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Insights | 05-05-2021
在主流社会正义运动的世界中进行报道
The Black Lives Matter movement has broken through as a collective mission finding allies across genders,…
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Insights | 20-11-2020
不再隐形媒体中美国原住民力量的崛起
Native Americans have made significant progress this year in elevating their voices in the media, public…
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Insights | 29-10-2020
郊区妈妈接触女性摇摆选民需要因地制宜
With less than a week until the presidential election, it is paramount for advertisers to understand how they…
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Insights | 22-10-2020
“Lifting As We Climb” Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the…
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Insights | 22-10-2020
尼尔森本地观察报告
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities…
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Insights | 22-10-2020
年轻、多元化的受众正在向电视新闻倾斜
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just…
