Insights | 21-07-2025
Need to Know: What is media fragmentation and how to reach today’s audiences?
媒体碎片化造成受众分散。了解如何通过所有渠道吸引受众并对其进行衡量，以实现...
洞察力
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Insights | 10-07-2024
戛纳对话：行业领袖谈重塑广告业格局的因素
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…
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Insights | 21-03-2024
营销人员如何在整个数字广告生态系统中推进个性化营销
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 20-03-2024
2024 Upfronts / NewFronts 网络研讨会
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
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Insights | 25-01-2024
2024 年上映会/新片推介会指南
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
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Insights | 24-05-2023
渠道过载损害了全渠道营销的有效性和投资回报率信心
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 04-05-2023
随着媒体选择的增多，高质量的受众数据是实现营销效果的关键
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and…
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