Insights | 06-08-2025
亚太地区营销人员如何保持领先地位
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
洞察力
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Insights | 21-07-2025
Need to Know: What is media fragmentation and how to reach today’s audiences?
媒体碎片化造成受众分散。了解如何通过所有渠道吸引受众并对其进行衡量，以实现...
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Insights | 05-07-2024
女子体育的下一步：通过证明价值促进增长
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…
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Insights | 03-07-2024
超越骄傲月：与 LGBTQ+ 消费者一起打造您的品牌
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
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Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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Insights | 12-06-2024
饼干之后是什么？
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising…
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Insights | 10-06-2024
需要了解：什么是零售媒体网络，为什么大家都在谈论它们？
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
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Insights | 22-05-2024
您投资绩效营销的理由正确吗？
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel…
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Insights | 21-03-2024
营销人员如何在整个数字广告生态系统中推进个性化营销
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
