Insights | 19-11-2025
需要了解：什么是尼尔森收视率？
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
洞察力
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Insights | 15-05-2025
2025 年上映前值得关注的五大趋势
Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026…
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Insights | 07-05-2025
黑人观众大受欢迎
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
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Insights | 09-02-2022
两支球队及其球迷的故事
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global,…
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Insights | 06-10-2020
2020 年流媒体如何改变媒体格局
While total media consumption has largely normalized since the peaks we saw in March and April, the massive…
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Insights | 22-09-2020
广告支持的视频点播是未来电视的重要组成部分
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the…
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Insights | 10-09-2020
COVID-19 对视频流和本地新闻消费的影响
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and…
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Insights | 28-08-2020
Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million…
