Insights | 21-08-2024
网络研讨会：成果而非产出：衡量整个营销漏斗的影响
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
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Insights | 25-04-2024
2024 年度营销报告
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…
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Insights | 24-05-2023
渠道过载损害了全渠道营销的有效性和投资回报率信心
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 04-05-2023
随着媒体选择的增多，高质量的受众数据是实现营销效果的关键
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and…
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Insights | 28-11-2022
执行投资回报率驱动因素： 优化营销活动，实现回报最大化
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are…
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Insights | 23-06-2022
了解在不断扩大的媒体环境中，如何通过优化活动获得回报
The fragmentation of audience time can present challenges for marketers, but when they have a clear…
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Insights | 09-05-2022
缩小差距：利用情境和行为数据更好地定位受众
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is…
