洞察力
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Insights | 22-02-2017
OTT 设备上的协同观看：异同
When we watch television, we often have someone else in our household watching with us: a spouse, a child, a…
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Insights | 22-02-2017
大画面：应对媒体碎片化挑战的技术
It’s a great time to be a media consumer. New streaming technologies with over-the-top (OTT) apps, connected…
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Insights | 22-02-2017
利用机器学习预测未来电视收视率
TV ratings are used to predict the future. They set expectations and affect programming decisions from one…
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Insights | 22-02-2017
一次购买衡量广告影响
In recent years, the creation of large single-source datasets has been a major boon to the advertising research…
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Insights | 22-02-2017
了解广告中的记忆
Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be…
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Insights | 18-10-2016
不孤单：OTT 是否让一起看电视再次成为一种时尚？
Co-viewing in television is the process of watching content alongside other people, typically members of the…
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Insights | 18-10-2016
在不断变化的媒体环境中利用机器学习预测未来电视收视率
Media companies and advertisers rely on TV ratings every day to measure the success of TV shows, verify that…
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Insights | 17-10-2016
利用单一来源数据衡量广告效果
How do we know if advertising works? Is there a way to directly measure the in-store sales results of an…
