Insights | 10-06-2024
需要了解：什么是零售媒体网络，为什么大家都在谈论它们？
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
洞察力
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Insights | 02-06-2020
了解消费者情绪有助于企业在美国重新开放之际进行调整
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before…
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Insights | 07-05-2020
Food For Thought: Examining Australians’ Changing Eating Habits And Shopping Lists
With more time at home, Australian consumers have an opportunity to reflect on their eating habits and find…
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Insights | 16-03-2020
COVID-19：跟踪对媒体和消费者行为的影响
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as…
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Insights | 02-10-2019
在健康和保健广告中体现性别意识
When it comes to health and wellness advertising, there is an opportunity for marketers to better engage with…
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Insights | 19-08-2019
Die Deutschen setzen auf effizientes Einkaufen – Nielsen App zeigt die Trends zu Verbrauchern, Handel und Werbung
Die Deutschen setzen auf effizientes Einkaufen. Der Trend zum selteneren Einkaufen und höheren Bons setzt sich…
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Insights | 10-04-2019
开放与透明有助于推动 "信任经济
Transparency is key to authentically connecting with consumers, but are companies sharing all that their…
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Insights | 28-01-2019
超级碗消费的演变
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due…
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Insights | 20-11-2018
近两年全球生活用品网上销售额增长 15
Der Online-Einkauf von verpackten und frischen Lebensmitteln ist in den letzten zwei Jahren weltweit um 15…
