Insights | 16-01-2024
12 月电视使用率上升；视频游戏大幅增长
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game…
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Insights | 25-08-2023
大数据几乎消除了全国电视测量中的零收视率现象
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling…
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Insights | 24-05-2023
渠道过载损害了全渠道营销的有效性和投资回报率信心
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 20-10-2022
智能电视提供的大数据不足以衡量受众群体
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to…
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Insights | 07-06-2021
您可以信赖的听众
In our new video series, you’ll learn the latest in digital audience measurement and how the industry changes…
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Insights | 13-04-2021
在无库克世界中拥抱民主化身份系统
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse…
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Insights | 09-04-2021
了解 COVID-19 期间的消费者趋势和面板完整性
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when…
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Insights | 06-04-2021
在 "无库克世界 "中理解基于人的数据的重要性
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers…
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