洞察力
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Insights | 06-08-2025
亚太地区营销人员如何保持领先地位
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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Insights | 03-07-2024
超越骄傲月：与 LGBTQ+ 消费者一起打造您的品牌
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
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Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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Insights | 25-10-2022
广告差距：黑人 LGBTQ+ 消费者
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying…
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Insights | 17-10-2022
放大黑人在媒体中的声音
This report explores ways that brands and advertisers can create connections within the Black community, and…
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Insights | 08-09-2022
在寻求增长的过程中，媒体销售商该怎么做？
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…
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Insights | 16-08-2022
突破性的投资回报率取决于优化的媒体支出
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
