Insights | 11-03-2025
需要了解：什么是话语权份额？
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
洞察力
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Insights | 05-04-2021
西班牙裔消费者是复苏乐观主义者；黑人消费者是谨慎乐观主义者
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve…
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Insights | 25-03-2021
消费者乐观情绪高涨，品牌参与度也会随之提高
As consumers increasingly think about life and their activities away from home, brands and marketers need to…
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Insights | 23-03-2020
在 2020 年充满挑战的香港广告市场中，通过采用技术实现差异化竞争
Amid concerns with job prospects and financial security, Hong Kong’s consumers are increasingly conservative…
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Insights | 17-09-2012
广告中的信任--付费、自有和赚取
Nielsen – Trust in Advertising – paid, owned and earned what is the difference in ad recall for social ads and…
