Books Archives | Nielsen

Insights | 28-06-2022

Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between…

Insights | 27-06-2022

LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for…

Insights | 19-12-2016

With an endless stream of entertainment from movies to video games (not to mention an interesting political…

Insights | 16-11-2016

From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a…

Insights | 18-08-2016

Digital platforms and devices have fundamentally transformed the undergraduate and graduate experience, but an…

Insights | 05-07-2016

With its handsome sales figures, ardent digital audience and swelling new sub-genres, today’s Romance book…

Insights | 29-06-2016

Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from…

Insights | 31-05-2016

Sales of traditional print books increased almost 3% in 2015, while sales of e-books dipped 13%. That said,…

Insights | 26-05-2016

No longer just your average girl-meets-boy story, the billion-dollar Romance book industry has enough…

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