洞察力
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Insights | 08-03-2025
亚洲千禧一代女性利用购买力保护环境
International Women’s Day insight: Brands can grow their business by connecting with eco-conscious Asian…
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Insights | 02-05-2024
亚裔受众在流媒体使用方面处于领先地位
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media,…
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Insights | 01-05-2024
面向亚裔美国人受众 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to…
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Insights | 26-04-2023
奥斯卡金像奖大获成功后，亚裔美国观众希望广告商和媒体公司提供更多的代表权
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire…
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Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers,…
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Insights | 07-06-2022
对于全美华裔美国人协会的受众而言，流媒体将家庭聚集在一起
An increase in AANHPI representation is bringing multi-generational households together for a shared content…
