对许多美国家庭而言，节日季是拥抱传统的重要时刻，而十二月的电视收视习惯恰恰印证了这一点。节日电影是庆祝季节的固定节目，除了从庞大片库中精选经典作品外，Hallmark频道和GAC等电视台每年还会推出全新特辑，以传递节日氛围。 近年来，Netflix和Prime Video等流媒体平台也加入战局，推出原创作品。但真正体现这一传统时节的，是那些年年跻身十大榜单的常青作品。
节日主题影片占据十二月观影总时长的三分之一以上
大量新旧节日题材影片占据了当月总观影量的三分之一以上，无论是线性电视的马拉松式播放，还是流媒体平台海量的片库资源。尽管具体比例每年略有浮动，但三分之一的观影占比基准始终保持稳定。
节日粉丝最爱
Looking across the past four Decembers, we see many of the same titles appear in the top 10, even if their positions may change a bit. These include 圣诞故事 (consistently boosted by TBS and TNT’s annual “24 Hours of A Christmas Story” marathon), 精灵, the Grinch films (both the live action and animated versions), 圣诞老人, and National Lampoon’s Christmas Vacation. But one movie in particular has almost always topped the list: 小鬼当家. This 1990 classic, with strong cross-generational appeal, has been the top-viewed holiday film in three of the last four Decembers.
In 2024, it was unseated from the number one slot by the Prime Video original 红一号, starring Dwayne Johnson. The streaming platform had previously cracked the top 10 the prior year with Eddie Murphy’s Candy Cane Lane, and has had the most success among native streamers in competing with the classic fan favorites. While Netflix hasn’t quite cracked the top 10 yet, it has had a few titles in the running the past couple of years, such as The Christmas Chronicles 和 That Christmas.
Finally, we’d be remiss not to mention the perennial debate about whether the 1988 action thriller 虎胆龙威 is a Christmas movie. Well, it seems viewers have embraced it as one, so we’ve included it as part of our analysis. And, in December of 2024, it landed just outside our top 10 rankings at number 11.
今年迄今为止，哪些话题最热门？
We have already seen holiday titles popping up in our weekly top 10 streaming rankings during November, including the favorite classic How the Grinch Stole Christmas as well as newer Netflix originals 一个快乐的小前圣诞节 和 香槟烦恼.
敬请关注一月份的最新动态。待十二月排名尘埃落定后，我们将重新审视这些趋势——届时传统因素在结果中占据多大比重，值得期待。
了解更多电视趋势
Stay connected with our 前十名 all year long to track the most-watched titles in streaming, linear TV, and more. Interested in deeper insights? Check out our TV and Streaming audience measurement solutions.
