随着万圣节的日益临近，恐怖片迷们开始在屏幕上寻找惊吓。与其他传统节日一样，电视网和流媒体平台在整个十月都会推出一系列恐怖电影，如 AMC 的 FearFest 和 Hulu 的 Huluween，以吸引观众。现在，由于有大量恐怖电影可供流媒体播放，而且从票房到小银幕上映的时间较短，美国观众通常可以在电影院上映的同一年在家品尝到最新的恐怖电影。
恐怖片 10 月份收视率（小幅）增长
With the help of Gracenote’s genre data, we took a look at linear and streaming movie viewing over the past four Octobers to see what percentage of total watch time horror films contributed. We found a small but notable increase over time, with a bump of nearly one full percentage point between October 2023 and 2024. This reflects an ever-widening array of options for viewers.
恐怖片迷的最爱
Getting into the individual horror titles, we’d be remiss not to mention the persistent presence of the franchise named after the very holiday being celebrated: Halloween. Whether it is the 1978 original or the more recent reboot films, the Halloween series and its villain Michael Myers are certainly viewer favorites. One of the films in this franchise has nearly always been the most-viewed horror movie on linear TV in October, even if it doesn’t make the combined linear and streaming top 10.
October 2022 marked a notable shift toward streaming exclusive titles, with Halloween Ends (Peacock), The Curse of Bridge Hollow (Netflix), Mr. Harrigan’s Phone (Netflix), and Hellraiser (Hulu) taking the top four slots. The following year, Disney’s Haunted Mansion, which had just come off of a summer box office run, dominated the rankings. The feature’s strong performance demonstrated that more comedic, family-friendly titles had equal appeal as true horror films.
In October 2024, no individual title reached the same heights as the prior year, which is a testament to how viewing was more evenly distributed across films. Still, streaming exclusives occupied the top two slots again—Don’t Move (Netflix) and Salem’s Lot (HBO Max).
最受欢迎的恐怖电影
那么，相比之下，不同的人群是如何影响最多人观看的电影排名的呢？虽然不同人群之间存在一些差异，但相同的片名往往会在不同观众群中产生共鸣。虽然从表面上看，恐怖片似乎是一种小众类型，但从整体人口统计数据来看，恐怖片在每年的这个时候都能凝聚观众。
2025 年的恐怖趋势
Let’s close with a look at which scary features are resonating with horror fans so far this year. Across the first week of October, viewers are connecting with a healthy mix of new and nostalgic horror titles, and they’re utilizing both linear and streaming channels to do so. Fresh off a summer box office run, M3gan 2.0 (Peacock) takes the top slot, but is followed closely by 1996’s Scream, which is available on both linear and streaming channels. Digital broadcast networks have gotten in on the action this year as well; Comet is on the board with 1962 classic Whatever Happened to Baby Jane?, while Bounce helped push The Intruder into the top 10.
All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year. This is great news for fans of the genre, giving them more options, both new and old, to enjoy even more spooky thrills and jumpscares from the comfort of home.
了解更多电视趋势
Stay connected with our 前十名, tracking the most-watched titles in streaming, linear TV, and more. Interested in deeper insights? Check out our TV and Streaming audience measurement solutions.
