当今医疗保健广告的驱动力是什么？

Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than $200 million dedicated to outdoor advertising–highlighting the emphasis on local reach. What message is your brand sending? 

Watch this 30-minute webinar to get an in-depth look at healthcare advertising trends. We’ll show how hospitals, healthcare systems and physician networks can use advertising intelligence to make smarter marketing decisions and create more effective media strategies.

What you’ll discover:

• Regional ad spend trends: Get unparalleled insights into who is advertising and where spending is focused.
• 竞争情报: Uncover your competitors’ media strategies, including their ad placements and specific media types
• Unique ad behaviors: Identify distinctive media splits and spending patterns unique to the industry

我们还探讨了户外广告在医疗保健领域的作用，以及广播和数字平台的广告支出模式，突出了它们对当地市场的影响。

本环节专为医疗保健营销人员和战略家以及为医疗保健客户提供服务的机构而设计。