网络研讨会
零售广告商的制胜策略
揭开数据驱动的秘密，在不断变化的市场中优化广告支出
零售广告业不断发展，既带来了挑战，也带来了令人兴奋的机遇。如今，营销人员面临着经济压力和预算紧缩，但对广告的期望却一如既往地高。虽然许多行业都在削减广告支出，但零售业却表现得更为灵活。本网络研讨会将深入探讨顶级零售品牌和中小型企业为应对这些变化、最大限度地提高效率和推动可衡量的成果而采取的独特策略。
谁应该观看
This webinar is essential for Retail Marketers, Advertisers, Agencies, and anyone interested in understanding retail advertising in a rapidly changing European market. If you’re looking to optimize ad spend, gain competitive insights, and understand evolving consumer behaviors, this session is for you.
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What You’ll Learn in This Webinar:
Navigate Budget Pressures: Understand why retail is defying the trend of reduced marketing budgets and how to leverage this for your strategy.
Master Media Mix Shifts: Explore the planned shifts in marketing strategies for 2025, including transitions to lower-cost, digital, and newer channels.
Unpack European Digital Evolution: Discover how digital advertising and ecommerce are set for strong growth across key European markets like the UK, Germany, Italy, and Spain, even as digital maturity varies.
Understand Consumer Behavior: Gain insights into evolving shopping preferences, acknowledging the continued importance of in-store experiences alongside e-commerce growth.
Compare Top Brands vs. SMB Strategies: See how large advertisers (Top 100) and smaller retailers are uniquely allocating ad spend across different media types (like TV vs. Digital) and specific countries (UK, Germany, Italy).
Access Granular Ad Spend Data: Learn how competitive intelligence tools can provide specific details on individual advertiser spend, media channels (TV, social, digital video), and seasonal trends.
