India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of impressions, millions in ad spend, but still one burning question: Who’s really watching, and what’s the impact?

Many advertisers are left in the dark by siloed data, outdated measurement, and a lack of transparency. Don’t settle for guesswork. Get the clarity you need to win in India’s fastest-evolving media market.

"广告商花费了数百万美元，他们需要这种透明的第三方验证数据。印度超级联赛带来了数十亿的印象和数百万的广告支出。广告商想知道：谁在观看，从哪里观看，这些观看量是否真实？

- 尼尔森印度受众测量部执行总监 Hemant Kewalya

"当然，透明度是帮助广告客户做出明智决策的关键。自从引入值得信赖的第三方数字广告测量工具以来，我们看到广告商与我们的合作方式发生了明显的转变。在 2025 年 IPL 期间，CPG、电信、汽车和在线服务等类别的广告商能够更高效地规划广告活动，并更有信心地对其进行衡量。

— Anup Govindan, Chief Revenue Officer – Sports, JioStar