2025 年度营销报告

获得营销战略所需的清晰度和信心

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market fluctuations, including supply chain uncertainties and shifting consumer sentiment, creating real challenges. 

Despite these uncertainties, your inherent strength as a marketer—adaptability—is key. Your strategy? Staying connected, no matter the shift. Your long game? Knowing that consistent advertising through the highs and lows builds lasting power. This is the core of what it means to be a marketer in times like these. You’re skilled at adjusting strategies and budgets to connect with customers through every twist and turn. And you understand that consistent advertising investment can lead to stronger outcomes.

2025 年度营销报告》现已出版第七版，是您的战略优势所在。我们对全球 1,400 名领先的营销人员进行了调查，为您提供了可操作的情报，涵盖了现在蓬勃发展的三大基本战略。