准备好最大限度地提高投资回报率了吗？利用广告智能构建您的 2026 年媒体战略。

品牌每年向媒体投入逾2000亿美元，但因依赖宽泛的基础人口统计数据，大量资金被浪费。您是否确信自己的媒体预算真正触达了推动业务发展的核心高价值受众？

是时候停止猜测，自信地掌控您的媒体预算了。

This on-demand session shows you how to use unified audience and advertising intelligence to make smarter media decisions. You’ll gain insights to discover who your highest-value audiences are and where they actually engage before you commit a single dollar.

You’ll learn how to:

• Gain an unfair advantage: See how and where key market players are allocating their ad budget.
• Maximize ROI: Stop guessing and align every dollar of your media spend with where your high-value audiences actually engage.
• Quantify opportunity: Drill down into specific performance metrics across high-growth channels like CTV to fuel effective media spend optimization.

谁应该观看：

本次会议对美国本土营销人员和代理机构从业者具有重要价值。