Last year, we conducted our first-ever analysis of the Primetime Emmy Awards to find out how total viewership and actual voting results would end up comparing for the most-watched nominated titles and actors. Driven by our curiosity for data, we shared the insights as a fun spin on the results, and the response was so positive, we decided to give it another go!
虽然收视时间并不是最终决定谁将获得金像奖的因素，但我们想看看，如果决定因素是美国电视观众如何用他们的时间投票，今年的获奖者会是谁（我们这次扩大了覆盖类别的数量）。
颁奖典礼将于 9 月 14 日星期日晚 8 点在哥伦比亚广播公司和派拉蒙+电视台播出。
按收视率排列的获奖者
优秀电视剧
Like many series, production on the third season of HBO’s The White Lotus was delayed due to the Writer’s Guild of America strike in 2023. So when it launched in February of this year, it had been more than two years since the last chapter. Released episodically, it built momentum over the course of the season and enjoyed seven consecutive weeks of viewership increases. Additionally, viewing patterns showed that a subset of viewers were going back to watch prior seasons. All told, The White Lotus totaled over 210 million viewing hours within the Emmy eligibility window, giving it our Best Drama title this year.
Though Apple TV+’s Severance didn’t finish in the top spot, the fact that it finished in second place at 157.5 million hours, among a very competitive set of programs, is worth highlighting. Apple TV+’s penetration among the U.S. TV audience is lower than its competitors, which makes the feat all the more impressive.
杰出喜剧系列
Hulu’s The Bear, last year’s Comedy winner in our Emmy analysis, was once again in the running this time around. However, it was ABC’s Abbott Elementary that finished in the top spot with 184.1 million hours. Heading into its fifth season, the series has performed consistently well for ABC, and also benefits from significant catch-up viewing on Hulu. This was an example of a key trend of success we are seeing emerge across the media landscape—multiplatform engagement—which gives the viewers the option of where they want to consume content.
与 Abbott Elementary, 大楼里只有谋杀案, and The Bear occupying the top three spots in this category, Disney was once again a force to be reckoned with.
优秀限量版或选集
True crime is a very popular genre among TV viewers (and podcast listeners), and we often see documentaries of that ilk break into the weekly top 10. While we can’t call Netflix’s Monsters: The Lyle and Erik Menendez Story true crime in the strictest sense, the highly dramatized telling of a very real murder case seemed to offer something for a broad range of viewers. With just over 149 million hours of watch time, it is our winner in the Best Limited or Anthology Series this year.
Coming in second, and the only other title to break the 100 million hour mark, was HBO’s The Penguin, set in Matt Reeves’ The Batman universe. Its status as an acquired series (since it aired on HBO before becoming available on HBO Max) meant it hovered just outside our Top 10 for the majority of its run, but quietly accrued a substantial amount of watch time during and after.
优秀电视电影
This is a new category for us this year, but fitting since we track movies in our streaming top 10 every week, and the nominees are all streaming exclusives. Netflix’s action thriller Rebel Ridge led the pack by a significant margin with 90.5 million viewing hours. The feature occupied the number one movie position in our top 10 for three consecutive weeks last September.
Again, an honorable mention is in order for Apple TV+’s The Gorge here, which also enjoyed three consecutive weeks on the movie chart and finished third among nominees despite the aforementioned disparity in distribution.
优秀竞赛类真人秀节目
While this is a new category for us to cover, the nominees remained largely unchanged from 2024, with RuPaul’s Drag Race, Amazing Race, 叛徒, and Top Chef all returning. The one difference was CBS’s Survivor being nominated this year in place of NBC’s The Voice last year. Survivor, a pioneer in what became a very popular primetime genre, recently completed its 48th season, and is the longest running of any of the nominees. That was certainly a contributing factor to its victory in our viewer tally, as fans can enjoy recently telecast episodes on Paramount+ and prior seasons on Paramount+, Hulu, and The Roku Channel, among other places. Survivor notched the most viewing hours by a substantial margin.
Given Love Island USA’s popularity this summer, it will be interesting to see if the dating competition gets an Emmy nod next year.
电视剧男主角
This is the second year in a row that Gary Oldman was nominated for the role of Jackson Lamb in Apple TV+’s Slow Horses, and after a second place finish in 2024, Sir Gary reached the top spot in our viewing total this year. With a long and storied career, it’s not uncommon to find a movie starring Mr. Oldman on television. But, outside of Slow Horses itself, it was his turns in the Harry Potter and the Christoper Nolan Batman film franchises that helped propel him to victory.
电视剧女主角
Like the Lead Actor in a Drama Category, our winner in the Lead Actress category is another television and film veteran with a long history of industry accolades. Kathy Bates takes the crown by a wide margin here, largely fueled by CBS’s Matlock—another multiplatform success—for which she is nominated. And although many films contributed to Ms. Bates’ overall total, two in particular stand out, the first being Netflix original A Family Affair, which was released during the summer of 2024. The other goes back nearly 30 years, and is a staple of both linear TV and streaming: romantic drama Titanic.
纵观所有表演类别，凯西-贝茨（Kathy Bates）和加里-奥德曼（Gary Oldman）之间的竞争非常激烈，奥德曼仅领先凯西-贝茨一筹。
喜剧类剧集男主角
Jeremy Allen White, who plays Carmy in Hulu’s The Bear, won both our viewing title and the actual Emmy for Lead Comedy Actor last year, and has managed to repeat the feat this year, at least for the viewing portion. However, where he was ahead in watch time by a wide margin in 2024, it was a much tighter race this time around. Jason Segel from Apple TV+’s Shrinking came in a very close second.
Outside of The Bear, Jeremy Allen White was again helped by his role in the Showtime dramedy Shameless, while Jason Segel had the benefit of How I Met Your Mother, both long-running shows that viewers enjoy rewatching.
喜剧系列女主角
Rounding out our awards this year is the Lead Actress in a Comedy category, which features three returning competitors in Quinta Brunson, Ayo Edebiri, and Jean Smart. However, it was Kristen Bell—nominated for Netflix’s 没人想要这个—that took the crown this time around. Much like the Lead Actor category, this was a tight competition, with Uzo Aduba of Netflix’s 居所 following very closely behind Bell.
NBC’s The Good Place, which isalso available on Netflix, was the biggest contributor to Kristen Bell’s total outside of 没人想要这个. For Uzo Aduba, Orange is the New Black played a role.
结论
The nominees for the 77th Primetime Emmy Awards demonstrate the power of both new and long-running programming to attract viewers’ time and attention. By understanding how audiences are voting with their time, brands and platforms can ensure they’re reaching audiences where they are and create meaningful partnerships with the talent they are investing their time in.
测量方法
For nominated programs and movies:
Total viewing hours across broadcast, cable, and streaming were tallied for the Emmy eligibility period of June 1, 2024 – May 31, 2025.
For nominated actors:
Total viewing hours across broadcast, cable, and streaming were tallied for any title featuring the nominee during the eligibility period, with some guidelines:
- 他们必须是指名角色
- 必须是顶级演员
- 不包括配音、客串、短剧和短暂的重复角色
- 以上所有信息均来自 Gracenote
