观众在除夕夜观看了 1050 亿分钟的电视节目
TV viewing in December continued its annual ascent to its seasonal January peak as usage increased 1.7% from November. Part of this was driven by younger audiences increasing their video game usage while away from the classroom during the winter break. That fact notwithstanding, the December interval included the day with the second-most viewing of the year (behind Super Bowl Sunday): TV viewers watched 105 billion minutes of programming on New Year’s Eve.
After four consecutive monthly gains, the broadcast category lost its momentum, as usage dipped 4.3% from November. Adults 25-34 drove the biggest declines, as they watched 13% less broadcast programming than in November. Sports remained hot, with NFL games accounting for 12 of the top 13 broadcast telecasts during the month. New Year’s Rockin’ Eve on ABC took the 13th spot. And while sports maintained the lion’s share (28.5%) of broadcast viewing, sports viewing dipped 3.5% from the previous month. The news genre was one of the few gainers, with usage increasing 6% to account for 12% share of broadcast.
在一系列备受瞩目的体育赛事的帮助下，有线电视收视率比 11 月份增长了 1.3%。事实上，橄榄球赛事占据了有线电视转播的前 14 位，其中 2023 年 12 月 30 日的 NFL 比赛、橙碗赛、NFL 平安夜比赛和棉花杯赛占据了前四位。大量的球赛使有线电视体育节目的收视率提高了 8.4%，但故事片类型在 12 月份的有线电视节目中占据了最大的份额（21.4%），几乎是体育节目份额（8.1%）的三倍。然而，由于整体电视使用率的下降，有线电视的份额减少了 0.1 个百分点，本月的电视使用率为 28.2%。
Similar to broadcast and cable, streaming remained challenged by the scarcity of new content, yet a handful of titles started to arrive, including Leave The World Behind on Netflix, which accounted for 4.5 billion viewing minutes. That title, combined with Young Sheldon, the month’s runaway program winner with 6.7 billion viewing minutes, contributed to a 5.8% increase in Netflix viewing (Young Sheldon streams on Netflix and Max). In aggregate, streaming usage was up 1.2%, but it wasn’t enough to gain share, given the increase in total TV usage. Notable platform-level changes included a 6.6% increase in Tubi viewing that led to a 0.1 share bump and a 3.4% drop in YouTube usage that led to a loss of 0.4 share points.
Despite the record-breaking football season, this was not a typical fall TV season. The scarcity of new content across the entire ecosystem will soon turn the corner, with ramped-up production expected to begin delivering new scripted programming as soon as mid-January. Yet while the abbreviated broadcast and cable seasons won’t have the awareness and promotion that comes from fall sports, the recent streaming success of Young Sheldon 和 Suits highlights that the success of any one program isn’t limited to its original airing.
布赖恩-富勒的 12 月数据趋势
The Gauge provides a monthly macroanalysis of audience viewing behaviors across key television delivery platforms, including broadcast, streaming, cable and other sources. It also includes a breakdown of the major, individual streaming distributors. The chart itself represents monthly total television usage, broken out into share of viewing by category and by individual streaming distributors.
方法和常见问题
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均以每个收视源的时间段为基础。代表广播月的数据是基于报告区间内的 Live+7 观看次数（注：Live+7 包括电视直播观看次数和线性内容七天后的观看次数）。
What is included in “other”?
Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing 流媒体内容评级 to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
What is included in “other streaming”?
Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (vMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
线性流媒体在哪些方面做出了贡献？
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Hulu 和 YouTube 上的直播流媒体如何？
流媒体类别中不包括通过 vMVPD 应用程序（如 Hulu Live、YouTube TV）进行的线性流媒体。流媒体类别中的 "Hulu SVOD "和 "YouTube Main "指的是不包含线性流媒体的平台使用情况。
