网络研讨会
Navigating AI in
Marketing Mix Modeling:
Risk and Rewards
您准备好探索人工智能在革新营销测量和战略方面的变革力量了吗？
In this exclusive webinar, Katherine Canario, Director of Marketing Mix Modeling, and Ben Samuel, VP of Commercial for Nielsen Marketing Mix Modeling delve into the evolving landscape of AI in marketing measurement and uncover the crucial insights you need to propel your business forward. Learn how you can maximize AI’s potential while understanding and mitigating associated risks.
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近年来不断演变的人工智能趋势、观念的转变以及潜在的新机遇
在营销组合建模中错误应用人工智能的隐患
在营销测量中实现有效人工智能的基本框架
Unlock your marketing potential
with Predictive ROI
在当今竞争激烈的营销领域，数据驱动的决策至高无上。尼尔森的 "预测投资回报率"（PROI）是您优化营销活动和实现营销目标的可靠盟友。
