Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at Comcast, explains how big data measurement is helping marketers better reach consumers.
尽管存在信号丢失等挑战，但大数据测量可以帮助营销人员获得先进的受众识别信息，从而有利于可寻址广告。观看快速视频，了解更多信息：
- 更精确的受众定位和测量潜力
- Big data’s important role in precise targeting of niche audiences across devices
- Nielsen’s advance audience measurement building a new foundation for accurate, first-party viewership information
Gain comprehensive cross-platform visibility and fine-tune your campaign in real time to maximize audience reach with Nielsen’s Big Data + Panel measurement.
